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McLuhan Galaxy

2014 will be the 50th anniversary of the publication of Marshall McLuhan’s most important book: Understanding Media: The Extensions of Man (1964).

Cover for Understanding Media by Marshall McLuhan MIT Press 1994

Posted by Marko Lindgren on November 6, 2012

Actually it is quite surprising how little Marshall McLuhan’s book Understanding Media: The Extensions of Man[1] has aged. Most of it is still very difficult to read and understand simultaneously. For example the first time I tried to understand the difference between hot and cool medium was some twenty years ago. I didn’t succeed. Now the second attempt wasn’t much more successful, but we’ll get to that later.

Naturally, some of the ideas in the book echo the ethos of the sixties in an endearing way, but at the same time, in many occasions, McLuhan writes just as the book was written yesterday, not in 1964. Of course, I read the book through my own…

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